Palazzo Litta Cultura,
Palazzo Litta Cultura is the first Italian partnership between public and private in the world of culture.
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The project stems from the will of the Regional Secretariat of the Ministry of Culture for Lombardy to enhance Palazzo Litta and to create a new center for cultural events in Milan.
We have designed the logo in two horizontal and vertical versions, and an identity pattern based on the idea of maximum unpredictability, or of the “knight’s move” in chess. We have applied the branding system to institutional needs and to all graphic tools: banners, advertising, signage, exhibition graphics, information leaflets. We have also designed the brands, the visual identity and the advertising of the exhibitions directly produced by Palazzo Litta Cultura.
Palazzo Litta Cultura, in the period in which it was able to oversee its own cultural offerings, confirmed its place as an innovative producer of events, concerts and exhibitions based on unique interdisciplinary programming. In the first two years, more than 14,000 people attended the events.
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