Created in Italy,
An aptitude for the impossible
Showing the impossible.
The set-up for a touring exhibition must be light and take up as little space as possible. When the objects on display are extraordinary, as in this case, the exhibition design must be invisible. If the exhibition is about the quest for the impossible, the exhibition design must be improbable. Light, invisible, improbable – these are the objectives of our project.
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The system of incomplete cages and metal tables is based on such thin sections that it practically cannot be sustained. So we imagined the simplest counterweights in the world: common reams of standard white paper,
the kind used for photocopiers, the kind that any cultural institute can buy at a stationery shop, place neatly in a special compartment under the table, and at the end of the exhibition can use in printers because it is practically
new, white and perfect.
The exhibition will travel around the world, in rooms that are different each time: all kinds of colours, paintings, stucco, baroque mirrors, wooden furniture, boiserie. So the need arises to design lightweight screens. The simplest solution is to send around a certain quantity of grey Tyvek (non-woven fabric) sheets, to be hung in a double layer on the rear crossbeams of the structure, so as to be perfectly vertical behind the objects on display. The only thing to do is to crumple it up with your hands to create a three-dimensional surface that captures light and shadow.
The white structures in the exhibition design serve to create silence around the exhibits. They represent an ideal area of three-dimensional respect, they let the objects breathe, they give the visitor the right distance to best observe and understand. We have worked with the curatorial team to enhance the presentation of the objects without raising the voice with signs that are too aesthetically connoted; the design of the installation takes a step backwards so as not to raise the tone of the conversation.
The exhibition is made up of repetitive modular structures that can be dismantled and easily assembled. This makes it possible to ship almost flat modules that take up as little space as possible, and to divide the exhibition into parts, so that it can be easily adapted to the different sizes and types of space available.
In this way, the most suitable layout can be put together for each exhibition venue.
Now that the project is over and our wall-less rooms are ready to host this extraordinary selection of extraordinary pieces, now we are sure that this beautiful festival, this world tour that is about to begin, will be a beautiful tale of unexpected stories. All that remains for us, then, is to wish our exhibition to be a kind of silent page on which to passionately recount that part of Italian industry that looks to the future with new and sometimes slightly unconscious courage.
The exhibition was conceived by the Italian Ministry of Foreign Affairs and International Cooperation and curated by Odo Fioravanti, Giulio Iacchetti and Francesca Picchi.
Catalog edited by Corraini Edizioni
Photos by Max Rommel.
Installation construction by Xilografia
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