the Italian spirit of renewal
After one hundred years of existence, the historic Italian electronics firm continues on its path of renewal, adapting to changes in technology.
READ MORE →
The company, which is one of the three worldwide leaders in the production of inkjet printers, approaches the issue of repositioning of its communication, with a precise focus on the consumer electronics market.
Over time, we have accompanied the evolution of the company’s key points of production and trade, providing support in various difficult passages: from the offerings for small offices and home offices, to the launch of a new line of products based on inkjet technology, all the way to the communication of the range of software solutions. In every case, the project called for total renewal of the rules of branding, graphic and photographic design. We have created branding for systems of products and solutions, catalogues, packaging of products and photo papers, communication at trade fairs and points of sale.
The company has been able to rapidly adapt the positioning of its communication, case by case, with respect to changes in technology and the market.
READ LESS ←