Serafino Zani,
total black and total white
The company based in Brescia, now at its second generation of family management, successfully produces articles of high quality for the dining table and the kitchen.
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Foreword
The company sets out to boost its positioning in the world of design, expanding its catalogue with new collections created by Konstantin Grcic and Ettore Sottsass, adding to those by Isao Hosoe, Andries Van Onck, Ferdinand Porsche, and Tapio Wirkkala.
Project
Guided by the “Total Black & White” concept, we have designed a new logo, catalogues, website, packaging and trade fair displays, using black and white as the leitmotif of an asymmetrical, syncopated identity system.
Results
The company has reinforced its public image, increasing visibility inside points of sale. This new situation leads to greater impact on the market and diversification of offerings, launching the brand Emporio Zani, with a more “democratic” character, and the brand Numa (Nuovi Materiali Antichi), which offers limited-edition collections in wood, pewter and Murano glass.
Product photos by Santi Caleca
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