Foreword

The company was going through a delicate passage to its next generation, in a moment in which the market was impacted by fierce international competition.

          Project

We supported the management in the definition of new narrative positioning of Inglesina, representing a decisive evolution of the company’s history. The new, variegated and more sophisticated identity extends from the development of new product collections to their presentation at points of sale. The historic showroom at the headquarters in Vicenza has been redesigned, along with trade fair booths in Italy and abroad, a flexible display system and corners for points of sale and retail chains, with concepts interpreted for all the main European markets.

          Results

Inglesina has boosted the image of the brand with a precise story regarding the quality of its design. The company has extended its commercial penetration abroad, while consolidating its position in Italy, where it has become the leading premium trademark in its field.

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