Retail | Graphic Design | Branding | Inglesina | Mario Trimarchi Design | Fragile

Inglesina,
communicating the Italian way

One of the most famous Italian manufacturers specializing in the design and production of strollers, baby carriages and accessories for early childhood.

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          Foreword
The company was going through a delicate passage to its next generation, in a moment in which the market was impacted by fierce international competition.
          Project
We supported the management in the definition of new narrative positioning of Inglesina, representing a decisive evolution of the company’s history. The new, variegated and more sophisticated identity extends from the development of new product collections to their presentation at points of sale. The historic showroom at the headquarters in Vicenza has been redesigned, along with trade fair booths in Italy and abroad, a flexible display system and corners for points of sale and retail chains, with concepts interpreted for all the main European markets.
          Results
Inglesina has boosted the image of the brand with a precise story regarding the quality of its design. The company has extended its commercial penetration abroad, while consolidating its position in Italy, where it has become the leading premium trademark in its field.

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Inglesina_Graphics_Branding_Mario Trimarchi Design
Retail | Graphic Design | Branding | Inglesina | Mario Trimarchi Design | Fragile
Retail | Exhibition Design | Branding | Inglesina | Mario Trimarchi Design | Fragile
Retail | Exhibition Design | Branding | Inglesina | Mario Trimarchi Design | Fragile
Retail | Exhibition Design | Branding | Inglesina | Mario Trimarchi Design | Fragile
Retail | Exhibition Design | Branding | Inglesina | Mario Trimarchi Design | Fragile