Three covers of Ville Giardini Magazine showing detail of the logo typography and composition of text and images used in the project of the Art Direction and Graphic Design for Visibilia Editore in a light violet background.

Villegiardini,
renewing a long publishing tradition

The historic magazine on quality living in the Italian style gets an update, adapting to the times.

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          Foreword
The magazine has to cope with the crisis of print publications, reformulating its graphic design to widen the readership target.
          Project
We have redesigned the masthead, treating Villegiardini as a single word, and changing the color for every issue, in relation to the cover photo; we also changed the format, redesigned the graphics, and carried out the art direction for almost 100 issues. The internal part of the magazine has been completely redesigned, with many white portions, large initial letters, simple, spacious layout, and a continuous flow of photographs in every article, as if they were part of an imaginary picture gallery to browse through on a screen.
          Results
The magazine has remained popular, though it changed its publisher during the course of the project.

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Opened Ville Giardini magazine showing detail of the typography and composition of text and images used in the project of the Art Direction and graphic Design for Visibilia Editore in a light green background. On the right side of the image there is three different compositions of titles for the magazine sections, with plants in background in a blue sky.
Two opened Ville Giardini magazines showing details of the typographies and compositions of text and images used in the project of the Art Direction and Graphic Design for Visibilia Editore in a brownish yellow background.
Opened Ville Giardini magazine showing detail of the typography and composition of text and images used in the project of the Art Direction and graphic Design for Visibilia Editore in a light green background. On the right side of the image there is three different compositions of titles for the magazine sections, with plants in background in a blue sky.
Close up photo of an opened Ville Giardini Magazine showing detail of the typography and composition of text and images used in the project of the Art Direction and Graphic Design for Visibilia Editore in a blue background.
Close up photo of an opened Ville Giardini Magazine showing detail of the typography and composition of text and images used in the project of the Art Direction and Graphic Design for Visibilia Editore in a blue background.
Close up photo of an opened Ville Giardini Magazine showing detail of the typography and composition of text and images used in the project of the Art Direction and Graphic Design for Visibilia Editore in a light blue background.
Close up photo of an opened Ville Giardini Magazine showing detail of the typography and composition of text and images used in the project of the Art Direction and Graphic Design for Visibilia Editore in a light blue background.
Close up photo of an opened Ville Giardini Magazine showing detail of the typography and composition of text and images used in the project of the Art Direction and Graphic Design for Visibilia Editore in a light blue background.