Foreword

In an increasingly competitive system where products for the office resemble one another and tend to overlap, Methis wants to stand out by reinforcing its brand and its communication.

          Project

We have designed the new logo, organizing the graphic design of the tools of communication around the guiding idea of “Void is More.” We set the new tone of voice of the company, through a project of photographic images for the communication of products, and for the advertising campaigns. A minimal look at perfect environments, ready to be lived in and personalized in unexpected ways.

          Results

The company has gained recognizability and a secure position inside the world of office furniture manufacturers, and this also permits the launch of very experimental products, such as the “Less” system designed by Jean Nouvel.

Product photos by Mario Carrieri

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